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Feminism and Literary Criticism in Pavla Moudrá's Journalism
Słowik, Olga ; Heczková, Libuše (advisor) ; Merhaut, Luboš (referee)
The thesis concentrates on the literary and feminist articles of Pavla Moudrá, which she published in the journals Ženská revue, Ženské listy, Ženský obzor and Ženský svět. An important part of the diploma is a complete bibliography of her texts issued in these periodicals. The analysis concentrates then mainly on articles connected to literature and "the woman question". It describes the author's opinions in their relationship with the peace movement, animal welfare, the anti-alcoholic movement and spiritualism. In all of these areas, she was involved as a promoter of spiritual values, leading to the spiritual revival of mankind, and for this purpose she also subordinated her journalism. She tried to thematise particular social problems, indicative of the decline of human morality, as well as writing more general texts, more metaphorical and strongly inspired by the theosophical movement. It influenced the way she perceived literature: she valued mainly the author's intention, which should be able to offer a positive example for the reader. She considered a poet, meaning a writer and an artist in general, to be a creature standing close to God and having the ability to see more than the average person. Also, a woman was, according to Moudrá, close to God: this relationship was given by the...
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Foodjournalism in Czech newspapers betweenthe wars
Šemberová, Kristina ; Köpplová, Barbara (advisor) ; Bednařík, Petr (referee)
In recent years, there is an apparent renaissance of the Czech cuisine, the "First Republic era" (1918 - 1938, CSR I) especially. Both chefs and journalists writing about cooking and dining are referring to the gastronomy of this time period more and more often and they are praising its quality and taste. However, there is no comprehensive publication about Czech gastronomy in 1918 - 1938 period, sparse references and notes can be found in witnesses commemorative volumes, from history of folklore and from the historical press, respectively. Based on the last especially, the image of "first republic" gastronomy is gradually puzzled out. Using a content analysis method, the four biggest newspapers (Lidové noviny, Národní listy, Český deník and Venkov) and eight women journals (Žena, Ženské listy, Ženské noviny, Ženský list, Rozsévačka, Česká Žena, Ženský svět and a "Československá žena" calendar) being published in examined period are investigated. For further findings of completive and linking facts, the historical analysis method is being used as well. Aim of this work was to answer questions about the first republic journals topics and titles, and in what fashion the first republic press thought about gastronomy. Further, this work explores the possible tendency, and development and attention is...
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Comparison of language and style of interviews in girls' and women's magazines
Bušková, Petra ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
This bachelor thesis is focused on comparison of language and style of interviews in girl's and womens' magazines. The intention of this thesis is to find out the differences and correspondences between the both types of magazines. General characteristic of an interview summarizing the information about range, lead paragraphs and pictorial component is in the introduction part of the thesis. The first part of the thesis explores an interview from language aspect - the particular language levels are analyzed here. The second part of the thesis explores an interview from communication aspect - the relationships among participants of communication, ways of asking questions and ways of responsing to them are described here. The end of this thesis contains the summary of results from both mentioned aspects.
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Feminists, Christians and women's magazines - construction of interpretative communities
Hloužková, Eva ; Trampota, Tomáš (advisor) ; Vochocová, Lenka (referee)
Diploma thesis "Feminists, Christians and women's magazines - construction of interpretative communities" deals with opinions of feminist and Christian women about women's magazines. It applies the concept of interpretative communities on these two groups of women and asks, if feminists and Christians use within their groups the same resources for judgement of women's magazines. At the same time the thesis is concerned with the history of Czech women in the last two centuries and also with theoretical views of women and constructions of womanhood. It strives for a solid understanding of the two groups of women that includes not only the characteristics of both communities, but also social and historical circumstances that shaped them. On this basis, the thesis analyses interviews with feminist and Christian women. The themes that were discussed included fashion, cosmetics, relationships between men and women, atributes of gender roles, positives and negatives of women's magazines, various uses of women's magazines and Christian and feminist critique of women's magazines. The thesis also deals with the question, which other variables may influence the opinion of feminists and Christians on women's magazines.
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Tools of Persuasion in Advertising in Women's Magazines
Böhmová, Eliška ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This master thesis examines which tools of persuasion are used in advertising in Czech women's magazines. The analysis was conducted on the titles of Svět ženy and Elle in the second half of 2018. The theoretical part of this work is first focused on the media landscape in the Czech Republic in the field of women's magazines and explains the basic relevant terms. Then, the difference between rational and emotional argumentation in advertising is presented and looks into the factor of involvement in the purchasing decision process. At the end of the theoretical part of the thesis, there are described concrete specific fallacies that appear in advertising communication. The practical part of this thesis examines these phenomena in advertisements in the above-mentioned titles. The specific methods used in the research are content and semantic analysis. The outputs of quantitative research are presented by means of graphs and tables, in qualitative research, there are text blocks used. The thesis confirmed the hypothesis that emotional rather than rational arguments often appear in the advertisements. It was not possible to confirm nor refuse the hypotheses concerning the advertisers. Next, nearly 15 fallacies were identified on a sample of 5 advertisements across other media titles.
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The image of women in the First Republic era according to women'smagazines of that time
Krechlerová, Alžběta ; Zábrodská, Kristina (advisor) ; Skalecká, Veronika (referee)
This diploma thesis deals with women's magazines in the era of the First Republic and examines how these magazines have seen their readers. The theoretical part brings information about the context of the birth of the Czechoslovak Republic, the economic and social situation and the position of women in the society of Czechoslovakia. It also focuses on the structure of the press and specific periodicals that were published during the First Republic. It also deals with the political and independent press, women's magazines and the status of female journalists. Practical part of the thesis brings quantitative research. In this part, there are summarized research questions, methodology, research samples and the results of the quantitative content analysis. It includes, in particular, a description of the contents of magazines and the occurrence of female themes in individual selected papers, which were intended for bourgeois, workers and religious women living in the countryside.
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The media image of successful women by czech women's lifestyle magazines from 1989 to present
Štěrbová, Lucie ; Trampota, Tomáš (advisor) ; Šťastná, Lucie (referee)
Theoretical part of this thesis is about women's magazines in the Czechoslovakia and in the Czech republic. The introductory chapters are about its characteristics, division and historical development. It describes current state in the Czech magazine's market, stratification of women's magazines, it also describes broadly media influence and apply these theoretical knowledge to women's magazines. The important chapter is chapter Media and Gender, which explains the term gender, compares men's and women's magazines and presents criticism of women's magazines from gender point of view. Methodological part is insight into the choice of method and choice of samples. This part contains also basic characteristic of reasearched magazines. Research part describes the representation of successful woman according to women's magazines, what is the difference in each magazine and it also shows the changes of view of successful woman in reserched period.
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Life style in Czechoslovakia (1918 - 1938) described in gastronomy sections in newspapers and journals of that time
Zábrodská, Kristina ; Köpplová, Barbara (advisor) ; Vošahlíková, Pavla (referee)
The popularity of the First Czechoslovak Republic in today's press is evident. The rebirth of Czech cuisine is apparent in an inland gastronomy in the last five or seven years. Both chefs and food writers refer to the First Czechoslovak Republic gastronomy more and more frequently and speak highly of its quality and taste. There is no omnibus covering alimentation in Czechoslovakia during the years 1918 - 1938. Pieces of information can be found in memoires, in books dealing with the history of everyday life, in folklore studies and last, but not least, in historical press. An outline of the inland gastronomy in 1918 - 1938 was made in my diploma thesis Gastronomy in the First Czechoslovak Republic press (2012). Using a content analysis method the four biggest newspapers and eight women's journals published between 1918 - 1938 on Czechoslovak territory were examined. Articles were selected on the basis of important religious holidays and traditions (Christmas, harvest etc.) in the years outstanding for the First Republic development (1918, 1919, 1921, 1924, 1929, 1933, 1935 a 1938). For further findings of additional and linking facts, the historical analysis method is used as well. My PhD thesis is based on my previous diploma thesis, but it is more concise, the structure of chapters is changed,...
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